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2523 3rd St Santa Monica, CA 90405

$4,999,000 | 4 BD | 5 BA | 4,722 SQFT

In 1936, cosmetics icon and entrepreneur Merle Norman commissioned architect Ellis Martin to build her this striking, Mediterranean Revival masterpiece. This registered Landmark and Mills act property has been meticulously conserved by its current owner for over 35 years. Boasting architectural details at every turn, many original Art Deco elements remain preserved. Perched high off the street, this private compound features 4 bedrooms and 5 baths on 4,722Sf. Pass through the porte cochre, enter a romantic courtyard and ascend the iconic sweeping staircase to the massive entertainer's living room spanning the front of the house. A study / library with period windows nestled among the privacy of Hollywood Juniper trees that Merle planted herself are reminiscent of a bygone era. The oversized dining room with long patio flanked with French doors overlook the courtyard, a perfect place to host a soiree of any size. A separate, inviting breakfast nook just off the kitchen for everyday meals. The primary suite is more like a presidential suite, expanding the entire top floor. Highlights include a large, enclosed porch with ocean views and cool ocean breeze, dual bathrooms with original Art Deco tile and a circular dressing room with built-in makeup vanity designed specifically for and by the cosmetic magnate herself. A large 1 bedroom 1 bath guest suite with a kitchen and living room complete this special property. Just one block to shops and three to the ocean, this is a rare opportunity to own one of Santa Monica's truly iconic residences.

Community Explore Santa Monica Real Estate

The affluent coastal enclave west of Los Angeles is a true Southern Californian paradise. Between wandering on the piers, yachting, and taking in miles of the iconic seaside and striking Santa Monica Mountains that stretch across the Pacific Coast Highway, the small yet famed port town is a hub for single professionals, established families, and overall beach enthusiasts.

From the Santa Monica Pier to the high-end Montana Avenue, the thriving neighborhood is the perfect blend of a calm beach lifestyle and elegance destined to be explored and admired. But the true gem of Santa Monica is its luxury real estate. Hilton & Hyland boasts an array of extraordinary Santa Monica real estate and homes as diverse as its residents and tourists.

Whether luxury home buyers prefer Spanish Style neighborhoods ideal for serene living or beachfront properties near the pier, Hilton & Hyland is the preferred resource for homebuyers seeking the finest Santa Monica homes as well as unprecedented caliber of service.

Hilton & Hyland recommends Santa Monica real estate for its many advantageous qualities, such as:

  • Not in but close enough to the bustle of the city, Santa Monica offers first class amenities and quiet, secluded neighborhoods to its residents.
  • While residents enjoy prime location as it neighbors Silicon Beach and both its startups and tech giants like Facebook, YouTube, IMAX, Netflix, etc., they enjoy reasonable prices compared to its Venice and Playa Vista neighbors.
  • An exceptional selection of luxury residences, from modern beachfront houses near the lively sidewalk and amenity-rich luxury apartment buildings.
  • The median listing price is near the $3 million range.
  • Southern California living does not get any better than this.

Local Favorites

  • Melisse
  • Santa Monica Pier
  • Santa Monica's Farmers Market
  • Annenberg Comminity Beach House
  • Sonoma Wine Garden
  • The Albright
  • Dialogue
  • Rustic Canyon
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