This past Tuesday, Jeff Hyland joined the Beverly Hills Conference & Visitors Bureau to help the city launch its Definition of Luxury campaign.
Jeff was the designated real estate taste-maker on a six-person panel that included captains of industry from a handful of different disciplines. Having authored a book exploring the many iconic properties of Beverly Hills, Jeff has been a mainstay of Beverly Hills real estate for decades and he was the first person the bureau approached for the celebrity taste-maker position.
Last year, Hilton & Hyland had the largest single-office sales volume in Los Angeles, according to the Los Angeles Business Journal Business Journal, and amassed a sales volume of $2.7 billion.
The campaign’s focal point will be this micro-site, set to be the dedicated host of the initiative. The bureau is also aiming to roll out a strategic social media campaign, as well as videos, that will highlight the legendary city.
Jeff Hyland is a real estate expert, architectural historian, author, and the co-founder and President of Hilton & Hyland. Jeffrey Hyland is the Founding Member of Christie’s International Real Estate, Inc., and an Advisory Board member. He has previously served as President of the Beverly Hills Board of Realtors, President of the Los Angeles County Boards of Real Estate, and State Director for the California Association of Realtors. He is frequently quoted in The Wall Street Journal, The London Times, The New York Times andLos Angeles Times.